CERTALERT — RECURRING REVENUE PROTECTION

Never let a calibration certificate expire again.

Every expired certificate is a client who called your competitor first. CertAlert makes sure that never happens — automatically, at scale, without your team lifting a finger.

Renewal Rate 65% → 88%|
₹34.5 Lakhs ARR|
Pays for itself in Month 1
THE PROBLEM

Calibration certificates expire silently. Your client looks for the renewal reminder that never came — and calls a competitor instead. By the time you notice, the relationship is gone.

THE SOLUTION

CertAlert tracks every certificate across your client base. A 3-touch personalised reminder sequence fires automatically. Renewals convert before the expiry date — every time.

How it works.

  1. 01

    90 days before: Personalised WhatsApp + email — 'Your {instrument} calibration is due in 90 days'

  2. 02

    30 days before: Follow-up with renewal link — one-click creates service ticket

  3. 03

    7 days before: Urgent reminder — 'Action required by {date}'

Everything your team needs.

Centralised certificate expiry tracking for 1,000+ clients on a live dashboard

ARR dashboard — rupee value expiring this month, this quarter, this year

Renewal revenue forecast with month-by-month projection

Client-specific personalisation — references exact instrument and last calibration date

One-click renewal creates service ticket instantly in your system

Win-back campaigns for lapsed clients — automated reactivation sequence

REVENUE IMPACT
₹34.5 Lakhs / yr

Additional ARR for a lab with 1,000 clients

Renewal rate jumps from 65% to 88% with the automated 3-touch reminder sequence.

Build time: 3–5 Weeks · Renewal Rate: 65% → 88% · Revenue Type: Pure Recurring

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